Yahoo! is no slouch when it comes to retargeting. After all, when it comes to breakthrough solutions like search retargeting, we invented it. Search retargeting allows advertisers to pinpoint users with display ads based on their search activities.
Let’s say a user has searched “Spider Man,” indicating a strong intent to buy tickets to the latest “Spider Man” film, a Halloween costume, or a figurine based on the film. As an advertiser, you can then target that user across our newly rebranded ad network, Yahoo! Network Plus to help make the sale.
The user gets what they want, the advertiser closes the deal. Everyone’s happy, right? But wait, it gets better.
With our new “Personalized Retargeting,” we can help you tap the potential of interested consumers who visit your website by retargeting them across the Web with personalized creative. It can help you turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.
Long story short: You can bring back those who have clicked away from your site to engage with you again, encourage them to perform the actions you want, and we will charge you only on a cost-per-click (CPC) or cost-per-action basis (CPA). One of our travel clients was able to see a 97% overall lift in revenue—and a 104% increase in conversion rates.
Retarget with more reach on Yahoo! Network Plus
It’s a lot easier to target a narrow segment of users at scale when you reach massive numbers of them in the first place. Our Yahoo! Network Plus ad network, which combines Yahoo! sites with some of the top publishers on the Web, can reach 86% of the consumers on the Web, the largest reach and page views among any network, according to September’s comScore ad network report.
And, yes, this has to do with our recent acquisition of Dapper. We already delivered the largest, most engaged audience on the Web. With Dapper, that audience gets even larger, with campaigns traversing the Internet and bringing in-house ad technology that powers your campaigns.
With Yahoo! Personalized Retargeting, you’ll now have greater control over your campaigns with performance pricing and leading dynamic creative technologies from Dapper. And as with all user targeting initiatives at Yahoo!, we also reinforce the trust we’ve built with users by putting control in their hands with tools like Ad Interest Manager. On Yahoo! Network Plus, advertisers benefit from this environment of trust through more engaged users and more relevant experiences.
In short, Personalized Retargeting with Yahoo! Network Plus gives advertisers more reach through the biggest network, more scale through access to data to augment site retargeting audiences, and more confidence with the highest quality environments and with industry leading consumer trust initiatives.
No comments:
Post a Comment